Not Using Trends To Anticipate Dips

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Not Using Trends To Anticipate Dips

If your organic sun screen business did really well in December, chances are April or May will be a big shock. Not all products are ‘evergreen’ and some are affected (sometimes significantly) by cyclical or seasonal trends. Understand where the trends are an anticipate the ups and downs. Just because your campaign was working well last month, doesn’t necessarily mean it will work well in 2 months times. Find the trends and adjust accordingly. Some interesting trends we have noted (dog fleas, Gutter and Window cleaning, Dating over Christmas)

What you can do to fix it:

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Apart from search queries you could try using Google’s trend tool – http://www.google.com.au/trends/

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