Not Testing Dynamic Insertion

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Not Testing Dynamic Insertion

Getting really bad CTR’s but are convinced that your keywords are driving in the right market? Well then maybe your ads are simply not good enough or not relevant enough. Using dynamic keyword insertion into your adcopy is one super easy way to make your ads more relevant to the user.

What you can do to fix it:

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Simply add this to your Headline: {KEYWORD:Default Headline}. In the section where it says ‘Default Headline’ put in your default headline (please don’t leave it as is!). This essentially tells Google that if the search term typed in by the user is too long (over 25 characters) then replace it with the default headline. Easy? Now go give it a shot.

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