Not Testing Different Ads
Have you decided that your current adcopy is good and simply left it? Or have you tested any new adcopy at all? Often PPC marketers and agencies either don’t test enough adcopy or they don’t test at all. You could have the greatest campaign potential, however have deemed its useless as a result of simply not having good adcopy which can be attributed to not testing variations.
What you can do to fix it:
Good adcopy will mean not only higher CTR but also may lead to: 1. More impressions 2. Higher Adrank 3. Lower CPCs 4. More conversions. No brainer really, test your adcopy!