Not Split Testing Landing Pages
If you don’t test then you don’t know what you are leaving on the table. Always split test landing pages where you can. If you don’t have an A/B testing platform or system, simply use Google’s experiments and start analysing landing page data. It’s almost fun in a way but remember to only test one thing at a time.
What you can do to fix it:
Things to try and test: headlines, colours, positioning of call to action, test prices. One test at a time is important to understand the effect of each test.