No Mobile Landing Page
Mobile is huge now, and Jimmy is not just talking about the screens (yep.. I just went there). If you haven’t already checked, you will find that mobile traffic makes up anywhere between 30-50% (possibly more) of all the traffic coming through Search. People will take action from their mobile, especially in industries such as beauty, travel or auto.
So make sure you either offer a great mobile experience and/or have a defined mobile strategy otherwise you will be wasting your money. Understand your mobile traffic and take the appropriate action. If you don’t have a strategy in place and need time, set your mobile bid adjusters (for enhanced campaigns) to -100% and come back to it once you have decided on a strategy.
What you can do to fix it:
If your mobile experience isn’t up to scratch, then try using ‘click only’ call extensions. This will ensure people using mobiles only have the option of calling. Perfect for local service based businesses.