Combining Search With Display
I still can’t believe how many people and agencies are still doing this. Never run display and search in the same campaign. It makes zero sense to do so as both types of campaigns work completely different and all you end up with is a whole bunch of skewed data, a low CTR and a lot of wasted money.
What you can do to fix it:
Split them up and keep them separate, search is not display and display is not search. Jimmy says no.