The Intern – Week 5

I’m running out of Free Canva images.. here are some horses.

What should have been week 6 of the intern is now going to be week 5, due to unforeseen circumstances regarding dental health of the intern (Root canal, not fun.). Nevertheless, there was still work to be done and new things to be learnt, which means that the intern had to be focused as ever before on whatever the week had in store.

This week was all about SEO, which for those who don’t know stands for Search Engine Optimization. My main role was to identify where client’s websites were ranking poorly or where their site was lacking, and then take the necessary steps to optimize the site to the required standard.

The first client that this had to be done for was a travel and expense management business who had recently updated their website to become more SEO friendly. Although the task wasn’t complex, only a matter of changing Meta descriptions and title tags, it still managed to consume a significant amount of time, which can technically be blamed on an inferior Content Management System or ‘CMS’ (inferior is putting it nicely – Ed.).

The system was completely different to the main system that I was familiar with, which made it a lot more difficult to locate pages and took time to work out which heading changed which section of the site. It wasn’t until after I had gone through and changed the title tags for nearly 40 pages that I had realised that it wasn’t in fact the title tags that were changing, but in fact the URL’s. Big mistake. I was left with no choice but to go back and change all the URL’s back to what they were and try and once again try to locate where the title tag content was. A short 4 hours later and the work was complete (sorry to break the news mate.. still got more coming – ED).

The next task for the week was more SEO work for a client who is looking to improve their rankings in organic search. The client ran a telecommunications company that specialises in phone systems and in particular the rollout of the NBN, which as you can imagine is a highly competitive market at the moment. My task was to use SEM Rush to analyze competitor data, in particular keywords and backlinks (err Ahrefs for backlinks – I wondered why the backlink analysis looked like adcopy – Ed.), and use this data to help optimize the clients website in the hope (lets omit ‘hope’ when communicating to clients ok – Ed.) of achieving a better search ranking.

Once the data results returned the next step was to import the data into excel and filter out any data that wasn’t relevant to the task, which wasn’t difficult because there wasn’t much to filter out (I was left with a long keyword list). However, all these keywords were also not relevant and had to be filtered further; anything that reached below 3000 in search volume was temporarily hidden, as the keywords that were left were only the ones with the highest search volume and had the most relevancy to the client. So, what do we do with these high-volume keywords you might ask? Simple, create content! This wasn’t really my idea.. I just stole it from Neil Patel(don’t feel ashamed, we steal everything from Neil Patel – Ed.).

Having these keywords means that we are able to identify where the competitor is ranking well and what needs to be done for the client to help them achieve similar results, hence, creating content. As I have learnt through my short experience as an intern, many websites rank poorly in organic search due to a lack of content on their site, which mainly comes in the form of text such as blog posts, press releases, etc. This Infographic encapsulates the heavy importance of content, for those who wish to read further. Continuing with the task, it was decided that I was to write blog post on each of the keywords in order to try and boost the ranking for those particular search terms (Work in progress”…¦).

The final task for the week required the other data that we collected from SEM Rush, and that data was backlinks (no again.. ahrefs – Ed.). Much like content, another reason why may websites fail to rank well in organic search can be due to a lack of backlinks, which are essentially links to your site on another site, or vice versa. The importance of these links is highlighted in Gshift Labs article here (this article. (I think we need another chat – Ed.)

With almost 6 weeks complete as the intern it only just highlights how quickly time is passing! This week was a little messed around due to health issues, however, that doesn’t stop the learning or working. Word of the week is “Ranking”, purely because every task this week was related to improving rankings in one way or another. If I can gain anything out of this week its that without content, backlinks or proper meta descriptions, a website will not rank well and will struggle to receive traffic. Until next time…


The Intern (and ED.).