If you are running any multichannel marketing campaigns and measuring these through Google Analytics then this will definitely be useful for you. Previous we had Source/Medium reports available in tables as well as a host of others, you can now grab Campaign data in Google Analytics and put it into a table report.
You will see this now when you are building your widget. When you select your Google Analytics source and see the options, go to Table Reports and you will see the Campaign selection:
Metrics you can choose from are:
- % New Sessions
- New Visits
- Bounce Rate
- Avg. Duration
- Ecommerce Conversion Rate
- Goal Completions
- Goal Conversion Rate
- Goal Total Abandonment
Try this for your client dashboards or build it into your current templates for future reporting.