Jimmy is constantly learning and has now mastered the search query report.
Its super easy to do and is available in the table widget. So what you need to do is simply add a new ‘Table Widget’ in a new or existing report template.You will now notice that a new report type has been added called ‘Search Query':
As usual from there, you simply select the Metrics you want to compare. As a default Jimmy has included Campaign, Adgroup and Keyword in this report so you don’t have to.
And thats it! Search Query report in seconds… the way Jimmy likes it!
What can you do with search query reports?
A search query report is probably one of the best reports you can pull out in order to improve your Adwords campaign. They show you exactly what search query your visitors type in that triggered your keywords/adgroups, and therefore you ads, to show. They should not be confused with basic Keywords, as keywords are more of an instruction as to what type of queries should trigger ads and what queries shouldn’t.
What most good PPC marketers do with this report is build out a negative keyword list, or flesh out their current adgroups and keyword lists for better targeting. It helps you understand key themes you may want to take advantage of, or themes you want to stay clear of completely.
For example, if you are a financial advisor and you have bid on the term ‘financial advice’ then you might find in your search query report that a lot of your traffic comes from people searching for ‘free financial advice’. If you don’t want to provide ‘free advice’ and in fact charge for your services, you may wish to consider including ‘free’ as a negative term. On the other hand if a lot of your traffic has come in from people typing in ‘super financial advice’, then you may consider creating a specific ‘super’ campaign or adgroup and target these users more effectively.
Having a search query report for internal reasons is a great way to make use of a Jimmy template. Set it to measure previous month or last 30 days and check it regularly to make sure your campaign is running well.
Also note, search queries are not real-time and Google needs enough data in order for you to be able to generate one. If no data comes through when you run a report, try and increase the time frame or try waiting a little bit longer to run it.